Reliable ad copy is: • Clear and concise • Aligned with client intent • Focused on advantages and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out against rivals Excellent advertisement copy can improve your Quality Score, a metric utilized by Google to examine how practical and appropriate your advertisements are. Continuous optimisation includes: • Changing bids • Checking new advertisement variations • Removing low performing keywords • Including new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Reviewing budget allowance • Improving Quality Score • Preserving account structure These adjustments make your projects more efficient over time. Reports may include: • Number of clicks • Expense per click • Conversions generated • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget patterns • Suggestions for enhancement Clear reporting permits you to understand how your financial investment is performing and ensures that your marketing choices are backed by real information.
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